Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness

Table 2

Construct measuring.

Factor	Measure items	Source
Source credibility (SC)	SC1: the website providing the online reviews was credible	[47]
	SC2: the website providing the online reviews was experienced
	SC3: the website providing the online reviews was trustworthy
	SC4: the website providing the online reviews was reliable
Face consciousness (FC)	FC1: it is important that others like the products and brands I buy	[42]
	FC2: sometimes I buy a product because my friends do
	FC3: name-brand purchase is a good way to distinguish people from others
	FC4: purchasing designer brands and goods can bring me a sense of prestige
Purchase intention (OP)	OP1: I would consider buying this product online	[48]
	OP2: I have no intention of buying this product (opposite)
	OP3: it is possible that I would buy this product online
	OP4: I will purchase (brand) the next time I need (product)
	OP5: if I am in need, I would buy this (product)
Recommendation intention (RI)	RI1: I like introducing new brands and products to my friends	[49]
	RI2: I like helping people by providing them with information about many kinds of products
	RI3: my friends think of me as a good source of information when it comes to new products or sales.
	RI4: people ask me for information about products, places to shop, or special offers