Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness

Table 3

Descriptive statistics of the respondents.

Demographic variable		Frequency	%
Gender	Male	83	49.40
	Female	85	50.60
Age	≤20	4	2.38
	21–30	60	35.71
	31–40	75	44.64
	>40	29	17.26
Education	Some college or less	25	14.88
	Bachelor’s degree	129	76.79
	Graduate degree	14	8.33
Monthly personal income (RMB)	<3,000	20	11.90
	3,001–5,000	49	29.17
	5,001–8,000	55	32.74
	8,001–15,000	36	21.43
	>15,000	8	4.76
Hour of shopping website browsing (per week)	≤3	29	17.26
	4–7	45	26.79
	8–11	50	29.76
	12–15	21	12.50
	>15	23	13.69
Times of shopping online (per month)	≤1	3	1.79
	1–3	51	30.36
	3–5	55	32.74
	5–8	34	20.24
	8–10	13	7.74
	>10	12	7.14
Year of using shopping website	≤1	4	2.38
	1–3	29	17.26
	3–5	62	36.90
	>5	73	43.45