Mobile Users’ Online Luxury Consumption in China: The Moderating Role of Face Consciousness

Table 4

The reliability and validity.

Construct	Items	Factor loading	Cronbach’s alpha	CR	AVE
Source credibility (SC)	SC1	0.872	0.847	0.898	0.688
	SC2	0.752
	SC3	0.820
	SC4	0.868
Online purchase intention (OP)	OP1	0.864	0.838	0.891	0.673
	OP2	0.829
	OP3	0.820
	OP4	0.766
Recommendation intention (RI)	RI1	0.836	0.837	0.892	0.674
	RI2	0.732
	RI3	0.835
	RI4	0.876
Face consciousness (FC)	FC1	0.838	0.845	0.895	0.681
	FC2	0.863
	FC3	0.741
	FC4	0.852