SWOT Research on the Development of Rural Tourism E-Commerce System under the Background of Big Data Era

Table 4

Supply classification table of rural tourism products.

	Types	Product content
Experience class	Farmhouse	Farm and barbecue
	Farm	Farm, agronomy, and agricultural materials
	Orchard; vegetable garden	Fruit tree, orchard, and picking
Ecological	Ecological scenery	Forests, canyons, hot springs, and wetlands
	Idyllic scenery	Pastoral, tea garden, rape blossoms, and terraced fields
Culture	Ancient village	Ancient villages, ancient towns, and ancient buildings
	Folk village	Festivals and folklore
Outdoor activities	Green lane	Hiking and cycling
	Drifting
	Outdoor base	Mountain climbing, fishing, rock climbing, and camping
Health		Resorts, traditional Chinese medicine venues, and rehabilitation centers
Revolution scenic area		Monuments, memorials, and ruins