| | Demand category | Demand translation |
| | Usage requirements | The stability of the components, the convenience of the operation, the durability of the material selection, the simplicity of the structure, the intuitiveness of learning and use, the convenience of maintenance methods, the convenience of disassembly and reorganization, the convenience of transportation methods, the rationality of the space occupied, comfortable experience of product use, multifunctional experience, product flexibility, safety, convenience of position replacement, and efficient operation mode | | Health needs | Certainty of hygienic conditions, certainty of health, and environmental friendliness of the materials used | | Appearance requirements | The aesthetics of the product shape, the aesthetics of the product color, the aesthetics of the outer packaging, and the coordination between the product and the environment | | Psychological needs | The continuity of the brand, the affirmation of the brand, the satisfaction of the olfactory experience, the psychology of user self-satisfaction, the pursuit of fashion, the experience of cultural value, the moral experience of products, and the exclusivity of people themselves are in line with the promotion of taste |
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