Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence

<table class="table-group" id="tab1"><tr><td><table class="table"><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr class="thead"><td class="align_left"> </td><td class="align_center">Feature</td><td class="align_center">Scope of use</td></tr><tr><td class="thead-hr" colspan="3"><hr/></td></tr><tr><td class="align_left">Fullscreen ad</td><td class="align_center">Huge user base, at least 10 million people see ads every day</td><td class="align_center">Suitable for strengthening brand display; can be delivered by the province</td></tr><tr><td class="align_left">Information flow big picture advertisement</td><td class="align_center">Displays advertisements in news information flow and the advertisement picture is larger than the size of the news picture; attracts attention and is the first to be noticed by users</td><td class="align_center">Gets high attention; precise targeted advertising; can be placed according to city districts\interests</td></tr><tr><td class="align_left">Information flow thumbnail advertisement</td><td class="align_center">A style consistent with the font size of the news picture, displaying advertisements in the news information stream; reduces the users’ rejection of advertisements</td><td class="align_center">Gets high attention; precise targeted advertising; can be placed according to city districts\interests</td></tr><tr class="table-tr"><td colspan="3"><hr class="tbody-hr"/></td></tr></table></td></tr></table>

<div>Formats and features of Twitter advertisement.</div>

Mobile Information Systems

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Table 1

Table 1: Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence 