Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence
Table 1
Formats and features of Twitter advertisement.
Feature
Scope of use
Fullscreen ad
Huge user base, at least 10 million people see ads every day
Suitable for strengthening brand display; can be delivered by the province
Information flow big picture advertisement
Displays advertisements in news information flow and the advertisement picture is larger than the size of the news picture; attracts attention and is the first to be noticed by users
Gets high attention; precise targeted advertising; can be placed according to city districts\interests
Information flow thumbnail advertisement
A style consistent with the font size of the news picture, displaying advertisements in the news information stream; reduces the users’ rejection of advertisements
Gets high attention; precise targeted advertising; can be placed according to city districts\interests