Study on Optimization of Marketing Communication Strategies in the Era of Artificial Intelligence

Table 2

In-feed ad records in the “Recommended” section of the Twitter app.

Serial number	Title of the ad.	Forms of the ad.	Source of the ad.
1	Guangzhou household registration quota development	Big picture of information flow	Geo-targeting
2	Medical advertisement	Big picture of information flow	Follow the label
3	Top oldies app downloads	Big picture of information flow	Random
4	Wework office space	Big picture of information flow	Age
5	Book shopping guide	Big picture of information flow	Random
6	Bazaar fair	Big picture of information flow	Time is approaching Children’s day
7	Lighter ad	Big picture of information flow	Gender
8	New ad on Huawei P20	Big picture of information flow	Mobile phone brands
9	Kindergarten decoration	Big picture of information flow	Age
10	Men’s shopping guide	Big picture of information flow	Gender
11	Classic arcade game app	Big picture of information flow	Age
12	Tea ads	Big picture of information flow	Papers
13	A school EMBA admissions advertisement	Small picture of information flow	Personal information
14	Lottery app	Big picture of information flow	Papers
15	Football mobile game	Big picture of information flow	Papers
16	Takeout	Small picture of information flow	Recommendation from APP
17	Mercedes Benz Guangzhou dealer	Small picture of information flow	Geographical location
18	Caivln Kioln bags	Big picture of information flow	Gender