Research Article
Enterprise Precision Marketing Effectiveness Model Based on Data Mining Technology
Table 1
The grouping result of university market customers.
| Group | Number of customers | Percentage (%) | ARPU (Yuan/m) | Voice usage fee (Yuan/m) | Internet usage (G/m) | The proportion of all Netcom usage (%) |
| Group 1 | 4300 | 43.6 | 60.2 | 3.73 | 24.63 | 91.43 | Group 2 | 3757 | 38.1 | 41.4 | 1.15 | 16.57 | 85.27 | Group 3 | 1805 | 18.3 | 20.8 | 0.58 | 7.16 | 78.68 |
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