Enterprise Precision Marketing Effectiveness Model Based on Data Mining Technology

Table 1

The grouping result of university market customers.

Group	Number of customers	Percentage (%)	ARPU (Yuan/m)	Voice usage fee (Yuan/m)	Internet usage (G/m)	The proportion of all Netcom usage (%)
Group 1	4300	43.6	60.2	3.73	24.63	91.43
Group 2	3757	38.1	41.4	1.15	16.57	85.27
Group 3	1805	18.3	20.8	0.58	7.16	78.68