Research Article
Users’ Perceptions of Technological Features in Augmented Reality (AR) and Virtual Reality (VR) in Fashion Retailing: A Qualitative Content Analysis
Table 2
Field experience setting (before interview).
| Focus group | Number of panel | Types of technology | Tasks | AR store (FX mirror) | VR store (VR headset) |
| Group 1 | N = 7 | Roundz (eyewear) | Olive young (cosmetic) | AR: Visit to retail store and use FX mirror for shopping | Group 2 | N = 7 | With-in 24 (apparel) | Olive young (cosmetic) | VR: Wear VR headset and visit to VR shopping for 10–15 minutes |
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