Research Article
Users’ Perceptions of Technological Features in Augmented Reality (AR) and Virtual Reality (VR) in Fashion Retailing: A Qualitative Content Analysis
Table 4
Frequency of excerpts in AR and VR technological factors
| Key themes | Total | AR | VR |
| Augmentation | 28 | 28 | | Telepresence | 17 | | 17 | Vividness | 16 | 11 | 5 | Simulator sickness | 14 | | 14 | Visual discomfort | 9 | | 9 | User control | 25 | 13 | 12 | Responsiveness | 11 | 8 | 3 | Simplicity | 9 | 9 | | Total (%) | 129 (100%) | 69 (54%) | 60 (46%) |
|
|