Research Article

[Retracted] Analysis of Consumer Aspirations on Chinese Films among Chinese Malaysians

Table 3

Media exposure.

ā€‰FrequencyPercentage

How often do you watch Chinese films?Less than once a month5534.40
Once a month2616.30
Twice a month148.80
Three times a month148.80
Four times a month106.30
More than four times a month4125.60

Which platform do you use to watch Chinese films?Cinema106.20
TV127.50
Websites9961.50
Applications4024.80

Which genre of Chinese film do you like?Action3018.20
Animation42.40
Comedy4728.50
Drama4829.10
Fantasy95.50
Romance2313.90
Thriller42.40