Research Article

[Retracted] Analysis of Consumer Aspirations on Chinese Films among Chinese Malaysians

Table 8

Moderation analysis.

ā€‰BStandard errorZ

Moderation estimates
Belonging0.390.085.13<0.001
Linguistic proximity0.050.060.850.4
Belonging linguistic proximity0.090.024.14<0.001
Simple slope analysis
Low linguistic proximity0.110.111.040.3
Average linguistic proximity0.400.084.93<0.001
High linguistic proximity0.680.116.33<0.001