Research Article
[Retracted] Analysis of Consumer Aspirations on Chinese Films among Chinese Malaysians
| ā | B | Standard error | Z | |
| Moderation estimates | Belonging | 0.39 | 0.08 | 5.13 | <0.001 | Linguistic proximity | 0.05 | 0.06 | 0.85 | 0.4 | Belonging linguistic proximity | 0.09 | 0.02 | 4.14 | <0.001 | Simple slope analysis | Low linguistic proximity | 0.11 | 0.11 | 1.04 | 0.3 | Average linguistic proximity | 0.40 | 0.08 | 4.93 | <0.001 | High linguistic proximity | 0.68 | 0.11 | 6.33 | <0.001 |
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