The Validity of Digital Media Communication of Platforms

Table 3

Reliability analysis.

Variable	Measurement item	Cronbach’s alpha
Perceived risk	1–11	0.887
Perceived value	2–16	0.873
User behavior	17	0.796
17 items	1–17	0.895
Perceived usefulness	1–5	0.865
Perceived interactivity	6–11	0.886
Perceived credibility	12–14	0.855
Perceptual dependence	15–16	0.783