The Validity of Digital Media Communication of Platforms

Table 4

Validity analysis.

Variables	Measurement item	KMO value	Sig.
Perceived risk	1–11	0.879	0.000
Perceived value	2–16	0.837	0.000
User behavior	17	0.815	0.000
17 items	1–17	0.891	0.000
Perceived usefulness	1–5	0.855	0.000
Perceived interactivity	6–11	0.846	0.000
Perceived credibility	12–14	0.736	0.000
Perceptual dependence	15–16	0.638	0.000