Research Article
The Validity of Digital Media Communication of Platforms
| Variables | Measurement item | KMO value | Sig. |
| Perceived risk | 1–11 | 0.879 | 0.000 | Perceived value | 2–16 | 0.837 | 0.000 | User behavior | 17 | 0.815 | 0.000 | 17 items | 1–17 | 0.891 | 0.000 | Perceived usefulness | 1–5 | 0.855 | 0.000 | Perceived interactivity | 6–11 | 0.846 | 0.000 | Perceived credibility | 12–14 | 0.736 | 0.000 | Perceptual dependence | 15–16 | 0.638 | 0.000 |
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