Research Article
The Validity of Digital Media Communication of Platforms
Table 5
Factor rotation and renaming.
| Test items | Component 1 | Test items | Component 2 |
| Perceived usefulness question 4 | 835 | Perceived interactivity question 7 | 823 | Perceived usefulness question 6 | 762 | Perceived interactivity question 9 | 754 | Perceived usefulness question 2 | 738 | Perceived interactivity question 11 | 726 | Perceived usefulness question 5 | 672 | Perceived interactivity question 8 | 612 | Perceived usefulness question 1 | 663 | Perceived interactivity question 10 | 583 | Perceived usefulness question 3 | 631 | | |
| Test items | Component 3 | Test items | Component 4 |
| Perceived credibility question 14 | 754 | Perceptual dependence question 15 | 767 | Perceived credibility question 13 | 727 | Perceptual dependence question 16 | 692 | Perceived credibility question 12 | 670 | | |
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