The Validity of Digital Media Communication of Platforms

Table 5

Factor rotation and renaming.

Test items	Component 1	Test items	Component 2
Perceived usefulness question 4	835	Perceived interactivity question 7	823
Perceived usefulness question 6	762	Perceived interactivity question 9	754
Perceived usefulness question 2	738	Perceived interactivity question 11	726
Perceived usefulness question 5	672	Perceived interactivity question 8	612
Perceived usefulness question 1	663	Perceived interactivity question 10	583
Perceived usefulness question 3	631
Test items	Component 3	Test items	Component 4
Perceived credibility question 14	754	Perceptual dependence question 15	767
Perceived credibility question 13	727	Perceptual dependence question 16	692
Perceived credibility question 12	670