Research Article
Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts
| Demographics | Item | Subjects (Nā=ā286) | Frequency | Percentage (%) |
| Gender | Male | 128 | 44.8 | Female | 158 | 55.2 |
| Age | 10s | 23 | 8.0 | 20s | 109 | 38.1 | 30s | 85 | 29.7 | 40s | 40 | 14.0 | 50s | 29 | 10.1 |
| Education | High school or below | 98 | 34.3 | Undergraduate | 182 | 63.6 | Postgraduate or above | 6 | 2.1 |
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