Research Article

Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts

Table 1

Profile of respondents.

DemographicsItemSubjects (Nā€‰=ā€‰286)
FrequencyPercentage (%)

GenderMale12844.8
Female15855.2

Age10s238.0
20s10938.1
30s8529.7
40s4014.0
50s2910.1

EducationHigh school or below9834.3
Undergraduate18263.6
Postgraduate or above62.1