Research Article
Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts
Table 3
The test results of reliability and validity.
| Construct | Items | Mean | St. dev. | Factor loading | Cronbach’s alpha | CR | AVE |
| Continuance intention | COI1 | 3.682 | 0.776 | 0.865 | 0.827 | 0.896 | 0.742 | COI3 | 3.430 | 0.845 | 0.870 | COI4 | 3.297 | 0.823 | 0.848 |
| Perceived ease of use | PEU1 | 3.262 | 0.960 | 0.853 | 0.767 | 0.863 | 0.678 | PEU2 | 3.493 | 0.967 | 0.808 | PEU3 | 3.780 | 0.830 | 0.808 |
| Perceived usefulness | PUS1 | 2.465 | 0.956 | 0.875 | 0.896 | 0.935 | 0.827 | PUS2 | 2.483 | 0.971 | 0.932 | PUS3 | 2.367 | 0.928 | 0.920 |
| Perceived enjoyment | PEN1 | 3.374 | 0.759 | 0.933 | 0.925 | 0.952 | 0.870 | PEN2 | 3.430 | 0.753 | 0.933 | PEN3 | 3.336 | 0.779 | 0.933 |
| Communication | CMU1 | 3.601 | 0.965 | 0.914 | 0.605 | 0.828 | 0.708 | CMU2 | 3.706 | 0.981 | 0.763 |
| System quality | SYQ2 | 3.503 | 0.923 | 0.934 | 0.719 | 0.871 | 0.772 | SYQ3 | 3.035 | 0.985 | 0.820 |
| Information quality | INQ2 | 2.808 | 0.763 | 0.874 | 0.747 | 0.887 | 0.797 | INQ3 | 2.972 | 0.779 | 0.912 |
| Service quality | SEQ1 | 3.000 | 0.861 | 0.807 | 0.665 | 0.852 | 0.744 | SEQ2 | 2.762 | 0.815 | 0.914 |
| Positive affect | POA1 | 1.909 | 0.793 | 0.841 | 0.860 | 0.914 | 0.781 | POA2 | 2.255 | 0.890 | 0.925 | POA3 | 1.997 | 0.813 | 0.884 |
| Negative affect | NEA1 | 1.829 | 0.829 | 0.934 | 0.945 | 0.964 | 0.900 | NEA2 | 1.787 | 0.789 | 0.969 | NEA3 | 1.878 | 0.906 | 0.943 |
|
|