Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts

Table 3

The test results of reliability and validity.

Construct	Items	Mean	St. dev.	Factor loading	Cronbach’s alpha	CR	AVE
Continuance intention	COI1	3.682	0.776	0.865	0.827	0.896	0.742
	COI3	3.430	0.845	0.870
	COI4	3.297	0.823	0.848
Perceived ease of use	PEU1	3.262	0.960	0.853	0.767	0.863	0.678
	PEU2	3.493	0.967	0.808
	PEU3	3.780	0.830	0.808
Perceived usefulness	PUS1	2.465	0.956	0.875	0.896	0.935	0.827
	PUS2	2.483	0.971	0.932
	PUS3	2.367	0.928	0.920
Perceived enjoyment	PEN1	3.374	0.759	0.933	0.925	0.952	0.870
	PEN2	3.430	0.753	0.933
	PEN3	3.336	0.779	0.933
Communication	CMU1	3.601	0.965	0.914	0.605	0.828	0.708
	CMU2	3.706	0.981	0.763
System quality	SYQ2	3.503	0.923	0.934	0.719	0.871	0.772
	SYQ3	3.035	0.985	0.820
Information quality	INQ2	2.808	0.763	0.874	0.747	0.887	0.797
	INQ3	2.972	0.779	0.912
Service quality	SEQ1	3.000	0.861	0.807	0.665	0.852	0.744
	SEQ2	2.762	0.815	0.914
Positive affect	POA1	1.909	0.793	0.841	0.860	0.914	0.781
	POA2	2.255	0.890	0.925
	POA3	1.997	0.813	0.884
Negative affect	NEA1	1.829	0.829	0.934	0.945	0.964	0.900
	NEA2	1.787	0.789	0.969
	NEA3	1.878	0.906	0.943