Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts

Table 4

Correlation matrix and discriminant assessment.

	1	2	3	4	5	6	7	8	9	10
(1) Continuance intention	0.861
(2) Perceived ease of use	0.277	0.823
(3) Perceived usefulness	0.285	0.143	0.910
(4) Perceived enjoyment	0.642	0.328	0.310	0.933
(5) Communication	0.326	0.154	0.285	0.335	0.842
(6) System quality	0.019	0.210	0.162	0.110	0.074	0.879
(7) Information quality	0.292	0.053	0.261	0.267	0.235	0.137	0.893
(8) Service quality	0.270	0.191	0.254	0.281	0.287	0.139	0.376	0.862
(9) Positive affect	0.370	0.096	0.427	0.463	0.217	0.073	0.154	0.245	0.884
(10) Negative affect	−0.065	−0.113	0.184	−0.108	0.015	−0.089	0.000	0.069	0.373	0.949

Note. Diagonal values are the square root of AVE.