Antecedents of Continuance Intention of Social Networking Services (SNS): Utilitarian, Hedonic, and Social Contexts

Table 5

Summary of the results.

H	Cause	Effect	Coefficient	T-value	Hypothesis
H1	Perceived ease of use	Continuance intention	0.066	1.155	Not supported
H2	Perceived usefulness	Continuance intention	0.071	1.426	Not supported
H3	Perceived enjoyment	Continuance intention	0.563	11.042	Supported
H4a	Communication	Continuance intention	0.107	1.983	Supported
H4b	Communication	Perceived enjoyment	0.224	3.647	Supported
H5a	System quality	Perceived ease of use	0.190	2.971	Supported
H5b	System quality	Perceived usefulness	0.113	1.803	Not supported
H6a	Information quality	Perceived ease of use	−0.041	0.583	Not supported
H6b	Information quality	Perceived usefulness	0.182	2.707	Supported
H7a	Service quality	Perceived ease of use	0.180	2.822	Supported
H7b	Service quality	Perceived usefulness	0.170	2.611	Supported
H8a	Positive affect	Perceived enjoyment	0.530	12.504	Supported
H8b	Positive affect	Communication	0.245	4.043	Supported
H9a	Negative affect	Perceived enjoyment	−0.309	5.408	Supported
H9b	Negative affect	Communication	−0.077	1.123	Not supported