[Retracted] Application of Digital Information Technology in Enterprise Innovation Management

Table 2

Development process of digital marketing.

Stage	Traditional marketing	Internet marketing	Big data marketing	AI marketing	Global marketing
Time	1920–1995	1996–2004	2005–2011	2012–2018	2019 and beyond
Core	Touch	Interactive	Accurate	Efficiency	Ecology
Idea	Product centered		Customer focus		Customer whole cycle value mining