An Empirical Study on the Factors Influencing Users’ Continuance Intention of Using Online Learning Platforms for Secondary School Students by Big Data Analytics
Table 3
Results for the measurement model.
Construct
Indicator
Sig.Test of parameters
Std.
Cronbach’s
Composite reliability
Convergence validity
Unstd.
S.E.
-value
CR
AVE
RQ
RQ1
1
0.775
.874
0.876
0.704
RQ2
1.153
0.067
17.237
0.918
PRQ3
0.98
0.059
16.578
0.817
SQ
SQ1
1
0.708
.794
0.795
0.565
SQ2
1.073
0.092
11.608
0.805
SQ3
0.948
0.082
11.604
0.738
PU
PU1
1
0.846
.889
0.889
0.728
PU2
1.033
0.054
19.296
0.865
PU3
0.987
0.052
19.017
0.849
CI
CI1
1
0.825
.885
0.885
0.720
CI2
0.975
0.052
18.629
0.871
CI3
0.98
0.053
18.332
0.849
TP
TP1
1
0.757
.849
0.853
0.660
TP2
0.988
0.068
14.6
0.759
TP3
1.272
0.084
15.191
0.912
SA
SA1
1
0.753
.900
0.904
0.760
SA2
1.279
0.069
18.618
0.911
SA3
1.305
0.07
18.765
0.939
PEU
PEU1
1
0.658
.818
0.823
0.610
PEU2
1.318
0.107
12.285
0.853
PEU3
1.215
0.098
12.378
0.818
AI
AI1
1
0.616
.801
0.809
0.590
AI2
1.362
0.12
11.363
0.806
AI3
1.395
0.125
11.139
0.860
SE
SE1
1
0.856
.911
0.911
0.774
SE2
1.074
0.048
22.495
0.910
SE3
1.07
0.05
21.515
0.872
T-SR
T-SR1
1
0.795
.895
0.896
0.743
T-SR2
1.203
0.062
19.397
0.927
T-SR3
1.06
0.057
18.673
0.859
Note 1: RQ = resource quality; SQ = system quality; PU = perceived usefulness; CI = continuance intention; TP = teaching presence; SA = satisfaction; PEU = perceived ease of use; AI = academic identity; SE = self-efficacy; T-SR = teacher-student relationship. Note 2: Unstd. = unstandardized factor loading; S.E. = standard Error; -value = Z-test statistics; Std. = standardized factor loading. Note 3: (two-tailed); =381.