Research Article

An Empirical Study on the Factors Influencing Users’ Continuance Intention of Using Online Learning Platforms for Secondary School Students by Big Data Analytics

Table 3

Results for the measurement model.

ConstructIndicatorSig.Test of parametersStd.Cronbach’s Composite reliabilityConvergence validity
Unstd.S.E.-valueCRAVE

RQRQ110.775.8740.8760.704
RQ21.1530.06717.2370.918
PRQ30.980.05916.5780.817
SQSQ110.708.7940.7950.565
SQ21.0730.09211.6080.805
SQ30.9480.08211.6040.738
PUPU110.846.8890.8890.728
PU21.0330.05419.2960.865
PU30.9870.05219.0170.849
CICI110.825.8850.8850.720
CI20.9750.05218.6290.871
CI30.980.05318.3320.849
TPTP110.757.8490.8530.660
TP20.9880.06814.60.759
TP31.2720.08415.1910.912
SASA110.753.9000.9040.760
SA21.2790.06918.6180.911
SA31.3050.0718.7650.939
PEUPEU110.658.8180.8230.610
PEU21.3180.10712.2850.853
PEU31.2150.09812.3780.818
AIAI110.616.8010.8090.590
AI21.3620.1211.3630.806
AI31.3950.12511.1390.860
SESE110.856.9110.9110.774
SE21.0740.04822.4950.910
SE31.070.0521.5150.872
T-SRT-SR110.795.8950.8960.743
T-SR21.2030.06219.3970.927
T-SR31.060.05718.6730.859

Note 1: RQ = resource quality; SQ = system quality; PU = perceived usefulness; CI = continuance intention; TP = teaching presence; SA = satisfaction; PEU = perceived ease of use; AI = academic identity; SE = self-efficacy; T-SR = teacher-student relationship. Note 2: Unstd. = unstandardized factor loading; S.E. = standard Error; -value = Z-test statistics; Std. = standardized factor loading. Note 3: (two-tailed);  =381.