Research Article

An Empirical Study on the Factors Influencing Users’ Continuance Intention of Using Online Learning Platforms for Secondary School Students by Big Data Analytics

Table 4

Discriminant validity for the measurement model.

ConstructRQSQPUCITPSAPEUAISET-SR

RQ.704
SQ.360.565
PU.466.298.728
CI.411.303.461.720
TP.520.205.381.402.660
SA.605.282.483.484.745.760
PEU.456.375.341.276.266.381.610
AI.392.572.334.329.209.325.366.590
SE.537.306.518.691.573.640.348.300.774
T-SR.569.255.319.286.445.449.266.204.489.743

Note: The items on the diagonal represent the AVE; off-diagonal elements are the square of the correlation estimates.