Strategic and Tactical Design of Competing Decentralized Supply Chain Networks with Risk-Averse Participants for Markets with Uncertain Demand
Optimal values of the supply chain networks in scenario two .
Variables and characteristics
Supply chain network design
Utility of network design scenario for the manufacturer
Expected profit of the manufacturers in the scenario
Utility and expected profit of retailers in the scenario
Wholesale prices and advertising expenditures
Profit margins of retailers
(3.162, 2.557, 6.916)
Service level of retailers
(1.581, 0.460, 3.181)
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