Strategic and Tactical Design of Competing Decentralized Supply Chain Networks with Risk-Averse Participants for Markets with Uncertain Demand
Table 5
Optimal values of the supply chain networks in scenario two .
Variables and characteristics
Existing network
New network
Supply chain network design
Utility of network design scenario for the manufacturer
95.403
167.07
Expected profit of the manufacturers in the scenario
163.33
293.85
Utility and expected profit of retailers in the scenario
33.751, 53.751
238.030, 419.37
26.920, 47.833
0, 0
108.620, 146.88
Wholesale prices and advertising expenditures
12.778, 11.115
13.364, 16.3
Profit margins of retailers
(3.162, 2.557, 6.916)
(5.690, 0)
Service level of retailers
(1.581, 0.460, 3.181)
(6.487,0)
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