| Variables and characteristics | Existing network | New network |
| Supply chain network design | | |
| Utility of network design scenario for the manufacturer | | 95.403 | | 167.07 | Expected profit of the manufacturers in the scenario | | 163.33 | | 293.85 | Utility and expected profit of retailers in the scenario | | 33.751, 53.751 | | 238.030, 419.37 | | 26.920, 47.833 | | 0, 0 | | | 108.620, 146.88 | | | Wholesale prices and advertising expenditures | | 12.778, 11.115 | | 13.364, 16.3 | Profit margins of retailers | | (3.162, 2.557, 6.916) | | (5.690, 0) | Service level of retailers | | (1.581, 0.460, 3.181) | | (6.487,0) |
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