Research Article
Crowdsourcing New Product Design on the Web: An Analysis of Online Designer Platform Service
Table 1
The list of scenarios being considered in this paper.
| Scenario | Decision sequence | Follower’s problem | Leader’s problem | Leader | Follower |
| Project-oriented R-led | Retailer | Project-oriented designer | For any given Q, to find s.t. , for all . | Anticipating , to find
| Market-oriented R-led | Retailer | Market-oriented designer | For any given Q, to find s.t. , for all . | Anticipating , to find
| Project-oriented D-led | Project-oriented designer | Retailer | For any given , to find
| Anticipating , to find s.t. , for all | Market-oriented D-led | Market-oriented designer | Retailer | For any given , to find
| Anticipating , to find s.t. , for all |
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