Influential Factors and Strategy of Sustainable Product Development under Corporate Social Responsibility in Taiwan

Table 3

6 W of content analysis.

Item	Definition	Explanation
Who	Study on message sources	The author’s capability, characteristics or ideology, and value system.
What	Message content	To study the change of content in different places and at different times, as well as the relationship between the authors’ characteristics and content and the content matching external criteria.
Whom	Message receiver	To find whether there are different propagation implications for different message receivers.
How	Skill of message propagation	Subjects are not limited to words.
What effect	Message effect	To study the effect after message propagation.
Why	Reason of message propagation	To study the author’s motives.