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Mathematical Problems in Engineering
Volume 2013, Article ID 363095, 18 pages
Research Article

Fashion Brand Purity and Firm Performance

1Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
2Department of Management, Marketing and General Business, West Texas A&M University, Canyon, TX 79016, USA
3Sun Yat-Sen Business School, Sun Yat-Sen University, No. 135, Xingang West Road, Guangzhou 510275, China

Received 7 December 2012; Accepted 12 February 2013

Academic Editor: Tsan-Ming Choi

Copyright © 2013 Jin-hui Zheng et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Jin-hui Zheng, Zixia Cao, Xin Dai, and Chun-Hung Chiu, “Fashion Brand Purity and Firm Performance,” Mathematical Problems in Engineering, vol. 2013, Article ID 363095, 18 pages, 2013.