Fashion Brand Purity and Firm Performance

<table class="table-group" width="800px"><tr class="fig-image" id="a"><td><img alt="363095.fig.0012a" src="https://static.hindawi.com/articles/mpe/volume-2013/363095/figures/363095.fig.0012a.jpg"/></td></tr><tr class="fig-caption"><td align="center"><table><tr><td><b>(a) </b>Profit</td></tr></table></td></tr><tr class="fig-image" id="b"><td><img alt="363095.fig.0012b" src="https://static.hindawi.com/articles/mpe/volume-2013/363095/figures/363095.fig.0012b.jpg"/></td></tr><tr class="fig-caption"><td align="center"><table><tr><td><b>(b) </b>Revenue</td></tr></table></td></tr><tr class="fig-image" id="c"><td><img alt="363095.fig.0012c" src="https://static.hindawi.com/articles/mpe/volume-2013/363095/figures/363095.fig.0012c.jpg"/></td></tr><tr class="fig-caption"><td align="center"><table><tr><td><b>(c) </b>Sales volume</td></tr></table></td></tr><tr class="fig-image" id="d"><td><img alt="363095.fig.0012d" src="https://static.hindawi.com/articles/mpe/volume-2013/363095/figures/363095.fig.0012d.jpg"/></td></tr><tr class="fig-caption"><td align="center"><table><tr><td><b>(d) </b>Brand purity</td></tr></table></td></tr></table>

<table>Simulation results under 10% of sales increasing rate.</table>

Mathematical Problems in Engineering

fig12

Figure 12

Figure 12: Fashion Brand Purity and Firm Performance 