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Mathematical Problems in Engineering
Volume 2013, Article ID 534605, 16 pages
http://dx.doi.org/10.1155/2013/534605
Research Article

The Impact of the Strategic Advertising on Luxury Fashion Brands with Social Influences

1Business Division, Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong
2Sun Yat-sen Business School, Sun Yat-sen University, Guangzhou 510275, China

Received 6 December 2012; Accepted 23 January 2013

Academic Editor: Tsan-Ming Choi

Copyright © 2013 Jin-Hui Zheng et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Citations to this Article [8 citations]

The following is the list of published articles that have cited the current article.

  • Jin-Hui Zheng, Zixia Cao, Xin Dai, and Chun-Hung Chiu, “Fashion brand purity and firm performance,” Mathematical Problems in Engineering, vol. 2013, 2013. View at Publisher · View at Google Scholar
  • Qi Xu, Zheng Liu, and Bin Shen, “The Impact of Price Comparison Service on Pricing Strategy in a Dual-Channel Supply Chain,” Mathematical Problems in Engineering, vol. 2013, pp. 1–13, 2013. View at Publisher · View at Google Scholar
  • Bin Shen, “Sustainable Fashion Supply Chain: Lessons from H&M,” Sustainability, vol. 6, no. 9, pp. 6236–6249, 2014. View at Publisher · View at Google Scholar
  • Bin Shen, Pui-Sze Chow, and Tsan-Ming Choi, “Supply Chain Contracts in Fashion Department Stores: Coordination and Risk Analysis,” Mathematical Problems in Engineering, vol. 2014, pp. 1–10, 2014. View at Publisher · View at Google Scholar
  • Bin Shen, Jin-Hui Zheng, Pui-Sze Chow, and Ka-Yan Chow, “Perception of fashion sustainability in online community,” Journal of The Textile Institute, vol. 105, no. 9, pp. 971–979, 2014. View at Publisher · View at Google Scholar
  • Lam, Bin Shen, Karen K.L. Moon, Eric W.T. Ngai, and Poon, “Design and development of intelligent decision support prototype system for social media competitive analysis in fashion industry,” Journal of Organizational and End User Computing, vol. 28, no. 2, pp. 13–32, 2016. View at Publisher · View at Google Scholar
  • Choong Hoon Lim, Kihan Kim, and Yunjae Cheong, “Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear,” Journal of Business Research, vol. 69, no. 12, pp. 5793–5800, 2016. View at Publisher · View at Google Scholar
  • Eric W.T. Ngai, S.S. Lam, J.K.L. Poon, Bin Shen, and Karen K.L. Moon, “Design and Development of Intelligent Decision Support Prototype System for Social Media Competitive Analysis in Fashion Industry,” Fashion and Textiles, pp. 211–232, 2018. View at Publisher · View at Google Scholar