Research Article

No Refund or Full Refund: When Should a Fashion Brand Offer Full Refund Consumer Return Service for Mass Customization Products?

Table 4

(a) Sensitivity analysis on the effect brought by (with ). (b) Sensitivity analysis on the effect brought by (with ). (c) Sensitivity analysis on the effect brought by (with ). (d) Sensitivity analysis on the effect brought by (with ). (e) Sensitivity analysis on the effect brought by (with ).
(a)

Optimal strategy

203449.186Consumer return with full refund
302594.183Consumer return with full refund
401844.719Consumer return with full refund
501307.854Consumer return with full refund
60946.619Consumer return with full refund
70705.1343Consumer return with full refund
80541.0528Consumer return with full refund
90426.7885Consumer return with full refund
100345.0745Consumer return with full refund
110285.1112Consumer return with full refund
120240.0424Consumer return with full refund
130205.4228Consumer return with full refund
140178.3037Consumer return with full refund
150156.6838Consumer return with full refund
160139.1748Consumer return with full refund
170124.7939Consumer return with full refund
180112.8319Consumer return with full refund
190102.7681Consumer return with full refund
20094.2139Consumer return with full refund

(b)

Optimal strategy

202450.895Consumer return with full refund
301608.23Consumer return with full refund
401016.281Consumer return with full refund
50650.045Consumer return with full refund
60430.0031Consumer return with full refund
70296.1204Consumer return with full refund
80212.2569Consumer return with full refund
90157.9012Consumer return with full refund
100121.4449Consumer return with full refund
11096.19273Consumer return with full refund
12078.1769Consumer return with full refund
13064.97559Consumer return with full refund
14055.06682Consumer return with full refund
15047.46713Consumer return with full refund
16041.52439Consumer return with full refund
17036.7957Consumer return with full refund
18032.9736Consumer return with full refund
19029.84028Consumer return with full refund
20027.23856Consumer return with full refund

(c)

Optimal strategy

202084.977Consumer return with full refund
301266.59Consumer return with full refund
40741.2984Consumer return with full refund
50438.7885Consumer return with full refund
60268.2584Consumer return with full refund
70170.537Consumer return with full refund
80112.777Consumer return with full refund
9077.41918Consumer return with full refund
10055.01266Consumer return with full refund
11040.34647Consumer return with full refund
12030.4589Consumer return with full refund
13023.61273Consumer return with full refund
14018.75729Consumer return with full refund
15015.23858Consumer return with full refund
16012.63853Consumer return with full refund
17010.68328Consumer return with full refund
1809.189367Consumer return with full refund
1908.031324Consumer return with full refund
2007.121739Consumer return with full refund

(d)

Optimal strategy

201752.936Consumer return with full refund
30968.2728Consumer return with full refund
40508.8139Consumer return with full refund
50264.978Consumer return with full refund
60138.1811Consumer return with full refund
7071.41194Consumer return with full refund
8035.41802Consumer return with full refund
9015.54633Consumer return with full refund
1004.366616Consumer return with full refund
110−1.98807No return
120−5.59179No return
130−7.59094No return
140−8.63718No return
150−9.1104No return
160−9.237No return
170−9.15444No return
180−8.9475No return
190−8.66903No return
200−8.35226No return

(e)

Optimal strategy

201099.709Consumer return with full refund
25704.3688Consumer return with full refund
30425.6345Consumer return with full refund
35238.2991Consumer return with full refund
40116.6536Consumer return with full refund
4539.76602Consumer return with full refund
50−7.6261No return
55−35.9901No return
60−52.2552No return
65−60.9155No return
70−64.8518No return