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Mathematical Problems in Engineering
Volume 2013, Article ID 710981, 15 pages
http://dx.doi.org/10.1155/2013/710981
Research Article

Analyzing Lifestyle and Consumption Pattern of Hire Groups under Product Service Systems in Taiwan

1Graduate School of Design Doctoral Program, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan
2Department of Business Administration, Dayeh University, Changhua 51591, Taiwan
3Graduate School and Department of Creative Design, National Yunlin University of Science and Technology, Yunlin 64002, Taiwan

Received 14 September 2013; Accepted 20 October 2013

Academic Editor: Teen-Hang Meen

Copyright © 2013 Jui-Che Tu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

This study explores the characteristics of rental goods, integrates the green concept in the design and development, and introduces the concept of product service into the rental consumption trend in Taiwan. This study takes the questionnaire survey to collect various opinions of the consumers to rental consumption and also classifies the Taiwanese consumers into five clusters based on the life styles, and the names of clusters are simple financial management cluster, environment and taste cluster, fashionable and flexible cluster, careful purchase cluster, and smart consumption cluster. Finally, conclusions are as follows. (1) The green consumption cognition and attitude of the consumers to the environmental goods can help to master the factor of green consumption property for developing the rental commodities. (2) The market segmentation of the rental consumption market can be enhanced by the variables of available life styles. (3) The applications with product service rental characteristics should take the opinion feedback of the consumers into the sustainable product development conditions and expand the service property of the product. (4) As the cost of cradle-to-cradle recycling pattern is high, the support and promotion of the government can help to construct the business model of product service rental consumption and develop the rental economy.