Analyzing Lifestyle and Consumption Pattern of Hire Groups under Product Service Systems in Taiwan
Table 5
Meanings of the names of factors.
Factor
Names
Meanings
Factor 1
Fashionable
(i) The subjects are concerned about fashion and change, and they try new things. (ii) They carefully dress themselves to show their extraordinary taste. (iii) They reward themselves by purchasing luxury goods. (iv) They are careful about the quality of the goods.
Factor 2
Stable and cautious
(i) The subjects are more conservative and good at financial management. (ii) They do not have unnecessary dreams or expenses. (iii) They always make plans and are satisfied with their current lives.
Factor 3
Unique taste
(i) The subjects have their own opinions. (ii) They enjoy challenging work and are concerned about the taste of life. (iii) They do not mind using secondhand goods. (iv) Before purchasing goods, they prefer having a trial period, and they believe that they can obtain a life with personal style and unique taste from a flea market.
Factor 4
Strict budgeting
(i) The subjects prefer purchasing goods by the most practical measures. (ii) They do not care about fashion. (iii) They enjoy classic and resistant patterns. (iv) They do not have unnecessary expenses. (v) They save extra money in the banks.
Factor 5
Environmental
(i) The subjects are concerned about the environment and ecology. (ii) They use their own shopping bags, cups, and tableware. (iii) They avoid goods that are only used once. (iv) They treat the environment as a priority when purchasing products.
Factor 6
Interactive consumption
(i) The subjects have frequent interaction. (ii) Besides offering the latest consumption information to relatives and friends, they are careful about green information and recommend environmentally friendly goods. (iii) They engage in a purchase behavior that has the most economic effectiveness. (iv) They use coupons and wait for discount periods to buy goods.
Factor 7
Economic and flexible
(i) The subjects prefer flexible purchases of products. (ii) They are good at paying with credit cards. (iii) They obtain usage rights with little money and treat them as a flexible measure to keep their money. (iv) They prefer rentals instead of buying goods.
