Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan

Table 3

Crosstab of BOP’s awareness of green issues.

Item	Yes		No
	Frequency	Percentage	Frequency	Percentage
I know that the earth’s natural resources will be exhausted one day.	189	99.47%	1	0.53%
I think I am aware of environmental issues.	169	88.95%	21	11.05%
I know that the use of green design products can contribute to the environment.	184	96.84%	6	3.16%
I know and understand what “green product” is.	139	73.16%	51	26.84%
I know what Green Mark is.	155	81.58%	35	18.42%
If there are affordable green products, I will gladly accept and purchase them.	186	97.89%	4	2.11%