Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan

Table 4

Crosstab of BOP’s consumption experience on green products.

Item	Yes		No
	Frequency	Percentage	Frequency	Percentage
Have you ever bought any green appliances?	91	47.89%	99	52.11%
Have you ever bought any green clothes?	61	32.11%	129	67.89%
Have you ever bought any green transportation?	47	24.74%	143	75.26%
Have you ever bought any green living supplies?	134	70.53%	56	29.47%
Have you ever bought any green furniture?	35	18.42%	155	81.58%