|
| Item | Strongly agree | Agree | Neutral | Disagree | Strongly disagree | Total |
|
| Work to live, in order to maintain basic living expenses. | 63
33.16% | 83
43.68% | 26
13.68% | 16
8.42% | 2
1.05% | 190
100% |
| I have to buy daily necessities (e.g., clothing, personal hygiene items) | 92
48.42% | 89
46.84% | 7
3.68% | 2
1.05% | 0
0.00% | 190
100% |
| When shopping, the demand of necessities is greater than the demand of vanity products. | 70
36.84% | 74
38.95% | 34
17.89% | 11
5.79% | 1
0.53% | 190
100% |
| When I buy something, I will be cautious. | 44
23.16% | 86
45.26% | 42
22.11% | 17
8.95% | 1
0.53% | 190
100% |
| Price is the most important consideration when I go shopping. | 41
21.58% | 92
48.42% | 41
21.58% | 15
7.89% | 1
0.53% | 190
100% |
| I would choose a different place to buy goods because of the relative price (e.g., supermarkets, markets, etc.). | 56
29.47% | 94
49.47% | 34
17.89% | 4
2.11% | 2
1.05% | 190
100% |
| I am sensitive to the price, so I buy the best quality at affordable prices. | 70
36.84% | 96
50.53% | 20
10.53% | 4
2.11% | 0
0.00% | 190
100% |
| I have financial understanding. | 13
6.84% | 47
24.74% | 103
54.21% | 25
13.16% | 2
1.05% | 190
100% |
| I would use the coupons and wait for discounts to buy the goods. | 19
10.00% | 97
51.05% | 54
28.42% | 17
8.95% | 3
1.58% | 190
100% |
| I have brand awareness. | 29
15.26% | 96
50.53% | 58
30.53% | 7
3.68% | 0
0.00% | 190
100% |
| Brand for me is a guarantee of quality. | 25
13.16% | 93
48.95% | 52
27.37% | 18
9.47% | 2
1.05% | 190
100% |
| I think that brand can enhance the social status and highlight the taste. | 23
12.11% | 65
34.21% | 70
36.84% | 23
12.11% | 9
4.74% | 190
100% |
| I will focus on the atmosphere in the living environment. | 46
24.21% | 106
55.79% | 34
17.89% | 3
1.58% | 1
0.53% | 190
100% |
| I am willing to use my income to buy luxury goods (e.g., 3C products, brands, watches). | 17
8.95% | 79
41.58% | 59
31.05% | 24
12.63% | 11
5.79% | 190
100% |
| I pursue fashion. | 16
8.42% | 86
45.26% | 58
30.53% | 20
10.53% | 10
5.26% | 190
100% |
| I have a desire to buy popular seasonal goods. | 9
4.74% | 6835.79% | 68
35.79% | 30
15.79% | 15
7.89% | 190
100% |
| Friends will affect my purchase options. | 32
16.84% | 107
56.32% | 44
23.16% | 7
3.68% | 0
0.00% | 190
100% |
| Evaluation of the network affects my buying choices. | 39
20.53% | 113
59.47% | 35
18.42% | 3
1.58% | 0
0.00% | 190
100% |
| I will use the Internet to obtain information. | 68
35.79% | 110
57.89% | 10
5.26% | 2
1.05% | 0
0.00% | 190
100% |
| I often offer new consumer messages to friends and family. | 20
10.53% | 82
43.16% | 63
33.16% | 21
11.05% | 4
2.11% | 190
100% |
| I am pleased to accept the new technology, because I know it will bring change for a better life. | 47
24.74% | 115
60.53% | 21
11.05% | 7
3.68% | 0
0.00% | 190
100% |
| I think technology will bring convenience to my life. | 61
31.11% | 111
58.42% | 15
7.89% | 3
1.58% | 0
0.00% | 190
100% |
| I usually do not buy a new product until mine is completely broken | 20
10.53% | 85
44.74% | 61
32.11% | 24
12.63% | 0
0.00% | 190
100% |
| For the selection of products, I like to buy durable style. | 32
16.82% | 111
58.42% | 36
18.95% | 11
5.79% | 0
0.00% | 190
100% |
| If I have extra money, I like to deposit it in the bank. | 53
27.89% | 90
47.37% | 36
18.95% | 10
5.26% | 1
0.53% | 190
100% |
|
