Research Article
Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan
Table 7
Crosstab of BOP’s demand for products and services.
| | Item | Strongly agree | Agree | Neutral | Disagree | Strongly disagree | Total |
| | I like the practicality of the product. | 64
33.68% | 121
63.68% | 4
2.11% | 1
0.53% | 0
0.00% | 190
100% | | I value the product’s functionality. | 63
33.16% | 121
63.38% | 5
2.63% | 1
0.53% | 0
0.00% | 190
100% | | In the use and operation of the product, I would hope that “the more simple the better.” | 65
34.21% | 112
58.95% | 13
6.84% | 0
0.00% | 0
0.00% | 190
100% | | I requested product material. | 44
23.16% | 116
61.05% | 29
15.26% | 1
0.53% | 0
0.00% | 190
100% | | I pay attention to the appearance of the product, and think appearance is very important. | 59
31.05% | 106
55.79% | 25
13.16% | 0
0.00% | 0
0.00% | 190
100% | | I hope t the product can match my personal taste. | 48
25.26% | 110
57.89% | 27
14.21% | 4
2.11% | 1
0.53% | 190
100% | | I attach great importance to product safety. | 69
36.32% | 98
51.58% | 22
11.58% | 1
0.53% | 0
0.00% | 190
100% | | I attach great importance to product durability. | 54
28.42% | 106
55.79% | 25
13.16% | 5
2.63% | 0
0.00% | 190
100% | | I attach great importance to product survivability. | 54
28.42% | 103
54.21% | 31
16.32% | 2
1.05% | 0
0.00% | 190
100% | | I fear there are too many functions in the product. | 16
8.42% | 46
24.21% | 72
37.89% | 40
21.05% | 16
8.42% | 190
100% | | I hope that I am familiar with the product’s operation. | 44
23.16% | 109
57.37% | 33
17.37% | 4
2.11% | 0
0.00% | 190
100% | | I think the product after-sales service is very important. | 93
48.95% | 81
42.63% | 14
7.37% | 1
0.53% | 1
0.53% | 190
100% | | Under the same conditions, I would choose the products which provide more after-sales service. | 75
39.47% | 88
46.32% | 23
12.11% | 4
2.11% | 0
0.00% | 190
100% | | I like to use vendor-supplied network services system. | 34
17.89% | 84
44.21% | 59
31.05% | 10
5.26% | 3
1.58% | 190
100% | | Compared to the network service system, I prefer to use the telephone voice service system provided by the vendor. | 16
8.42% | 51
26.84% | 86
45.26% | 31
16.32% | 6
3.16% | 190
100% | | Compared to digital service systems (Internet and voice), I prefer to use a fixed-point type business service system. | 28
14.74% | 85
44.74% | 58
30.53% | 16
8.42% | 3
1.58% | 190
100% |
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