Developing Blue Ocean Strategy of Sustainable Product Design and Development for Business Opportunities of BOP Groups in Taiwan

Table 8

Eigen value of factors, explained variance after rotation, and cumulative explained variance of green consumption scale.

Primary eigenvalue
Component	Eigenvalues	Explained variance	Cumulative explained variance
1	7.523	18.384	18.348
2	5.088	12.410	30.757
3	2.321	5.662	36.419
4	2.083	5.081	41.500
5	1.868	4.555	46.055
6	1.557	3.797	49.852
7	1.426	3.477	53.329
8	1.329	3.241	56.571
9	1.280	3.122	59.693
10	1.184	2.887	62.580