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Mathematical Problems in Engineering
Volume 2014, Article ID 490121, 15 pages
http://dx.doi.org/10.1155/2014/490121
Research Article

Impact of Risk Aversion on Price and Quality Decisions under Demand Uncertainty via the CARA Utility Function

School of Management, University of Science and Technology of China, Hefei, Anhui 230026, China

Received 30 March 2014; Revised 11 June 2014; Accepted 12 June 2014; Published 10 July 2014

Academic Editor: Vladislav Kravchenko

Copyright © 2014 Qinqin Li et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

How to Cite this Article

Qinqin Li, Zhiying Liu, and Yi He, “Impact of Risk Aversion on Price and Quality Decisions under Demand Uncertainty via the CARA Utility Function,” Mathematical Problems in Engineering, vol. 2014, Article ID 490121, 15 pages, 2014. https://doi.org/10.1155/2014/490121.