Mathematical Problems in Engineering / 2014 / Article / Tab 2

Research Article

Equilibrium Model of Discrete Dynamic Supply Chain Network with Random Demand and Advertisement Strategy

Table 2

Basic parameters in the closed-loop supply chain network figure.

NotationDefinition

Raw material conversion rate
A typical period,
A typical supplier,
A typical manufacturer,
A typical retailer,
A typical demand market,
>0The unit cost of product shortage of retailer
>0The unit cost of product excess of retailer
Advertising investment ratio shared by manufacturer

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