Equilibrium Model of Discrete Dynamic Supply Chain Network with Random Demand and Advertisement Strategy

Table 4

Functions associated with various players in the network.

Notations	Definition
	The raw material production cost function of supplier at period
	The transaction cost function between supplier and manufacturer at period
	The production cost function using raw materials of manufacturer at period
	The exhibition and disposal cost at retailer at period
	The transaction cost function between manufacturer and retailer at period
	The inventory cost function at manufacturer
	The delay effect factor of advertising investment at period on the period
	The demand function associated with demand market