Equilibrium Model of Discrete Dynamic Supply Chain Network with Random Demand and Advertisement Strategy
Functions associated with various players in the network.
The raw material production cost function of supplier at period
The transaction cost function between supplier and manufacturer at period
The production cost function using raw materials of manufacturer at period
The exhibition and disposal cost at retailer at period
The transaction cost function between manufacturer and retailer at period
The inventory cost function at manufacturer
The delay effect factor of advertising investment at period on the period
The demand function associated with demand market
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