A Novel Multiperson Game Approach for Linguistic Multicriteria Decision Making Problems

Table 2

The strategies and evaluation criteria of each enterprise.

	Strategy	Criteria
𝑃^1	𝑠^11: Develop new high level mobile phone,; 𝑠^12: Develop new middle level mobile phone; 𝑠^13: Develop new low level mobile phone	𝑐^11: Mobile margin profit; 𝑐^12: Market share rate; 𝑐^13: Research cost; 𝑐^14: Research time
𝑃^2	𝑠^21: Develop new high level mobile phone; 𝑠^22: Develop new low level mobile phone; 𝑠^23: Promote and manufacture old mobile phone	𝑐^21: Market share rate; 𝑐^22: Enterprise’s total cost; 𝑐^23: Enterprise’s net profit
𝑃^3	𝑠^31: Develop new middle level mobile phone; 𝑠^32: Develop new low level mobile phone	𝑐^31: Enterprise’s net profit; 𝑐^32: Mobile margin profit; 𝑐^33: Research cost; 𝑐^34: Research time