Mathematical Problems in Engineering / 2014 / Article / Tab 2

Research Article

Predicting Click-Through Rates of New Advertisements Based on the Bayesian Network

Table 2

Correctness of CTR prediction.

Ad IDrCTR (%)pCTR (%) Error (%)

2144260642.253.110.9
10950981426422
2030201970.571.20.7
201580571007723
1075773633.36733.7
1011047862.57714.5
102289331004654
2017470273.665.68
20277194507929
2074547350464