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Mathematical Problems in Engineering
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Mathematical Problems in Engineering
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2014
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Article
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Tab 2
Research Article
Predicting Click-Through Rates of New Advertisements Based on the Bayesian Network
Table 2
Correctness of CTR prediction.
Ad ID
rCTR (%)
pCTR (%)
Error (%)
21442606
42.2
53.1
10.9
10950981
42
64
22
20302019
70.5
71.2
0.7
20158057
100
77
23
10757736
33.3
67
33.7
10110478
62.5
77
14.5
10228933
100
46
54
20174702
73.6
65.6
8
20277194
50
79
29
20745473
50
46
4