Predicting Click-Through Rates of New Advertisements Based on the Bayesian Network

Table 2

Correctness of CTR prediction.

Ad ID	rCTR (%)	pCTR (%)	Error (%)
21442606	42.2	53.1	10.9
10950981	42	64	22
20302019	70.5	71.2	0.7
20158057	100	77	23
10757736	33.3	67	33.7
10110478	62.5	77	14.5
10228933	100	46	54
20174702	73.6	65.6	8
20277194	50	79	29
20745473	50	46	4