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Mathematical Problems in Engineering
Volume 2014, Article ID 821260, 13 pages
http://dx.doi.org/10.1155/2014/821260
Research Article

A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Department of Industrial Design, Huafan University, New Taipei City 22301, Taiwan

Received 5 June 2014; Accepted 31 July 2014; Published 27 August 2014

Academic Editor: Teen-Hang Meen

Copyright © 2014 Shih-Yen Huang. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Abstract

In the era of consumerism nowadays, market needs are the key factors that trigger the commercial opportunity of a product. In addition to the functional and aesthetic requirements of products, designers need to consider user’s demands and preferences in product design and development. In this study, a web-based tool was developed by the combination of life style questionnaire and image scale survey. The data obtained from the survey served as references for new product design and marketing promotion. In our study, proposals for public outdoor facilities with local cultural features were developed as an example to illustrate the application of the web-based tool. Through such a web-based tool, demographic data, attitudes in life style, and suitability of design proposals were collected in the form of coordinate and diagrams. In this way, a suitable design proposal for the community was selected and the life style characteristics of the target user group were specified for further design and development of the public facility.