A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis

Table 4

Eigenvalues and cumulative % of components (extraction method: principal component analysis).

Component	Initial eigenvalues			Extraction sums of squared loadings			Rotation sums of squared load
	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %	Total	% of Variance	Cumulative %
1	5.00	33.30	33.30	5.00	33.30	33.30	4.92	32.77	32.77
2	4.32	28.80	62.10	4.32	28.80	62.10	4.37	29.16	61.93
3	2.85	18.97	81.07	2.85	18.97	81.07	2.87	19.14	81.07